Market Exploitation assistance

How we can help you get more sales – a targeted collection

We offer particular services to help your company to better exploit a new or existing market by having a collection of patterns which are targeted at a proposed market.
· Recolouration of groups of existing designs
· Creation of new design collection
These give you a selling advantage in these markets by your designs being in tune with the theme and style trends of the market and their coloration suiting the current market trends. This provides a good basis to boost your sales with the right products.

How to do it - steps involved

Recolouration of groups of existing designs for proposed market
1) Agree on target market and level within it
2) Agree on budget price and terms of reference - quantity of designs to be reviewed, recoloured, colourways per design
3) Review group of your existing designs and identify designs suitable for the target market
4) Select a group of designs to be recoloured for target market and present to client for agreement
5) Create group of colourways for each selected design and present to client to select
6) For woven designs recommend additional yarn colours to be added to your current range

Creation of new design collection for proposed market
1) Agree on target market and level within it
2) Agree on budget price and terms of reference - quantity of designs to be recoloured, colourways per design
3) Create in stages new designs group and present to client for their agreement
4) Create group of colourways for each selected design and present to client to select
5) For woven designs recommend additional yarn colours to be added to your current range

What you need to supply
1) Images of current collections either digital or on paper or cloth showing at least the repeat
2) Available yarn colours in case of woven designs
3) Proposed market and level together with indication of competitor and target client companies
4) Introduction to agent with whom you work in the proposed market if you have one
5) Examples of different qualities available for the fabrics you wish to sell in proposed market, size, specification and price

Working at a distance
· No need to meet although useful to have an initial meeting
· Make contact by email, fax, telephone, post
· Located in English midlands near National Exhibition Centre NEC @ Birmingham

What we offer
· Experienced and professional knowledge of markets
· Proven professional design status, competence, innovation and expertise
· Designs specifically created for client
· Access to marketing and production expertise
· Access to textile agents

How we work
· In stages, so our client is fully informed at every step in the project up to completion in a cooperative manner
· Your agent can be involved if desired. We are happy to keep him informed and involved
· Agree price or budget in advance
· No unexpected charges or price increases

Presentation of designs etc
o More colourways than needed are created to enable client to make selection which could overlap with other markets
o Designs are created in stages with more proposals created to enable client to make selection
o Designs are supplied showing their full repeat and are fully coloured for printed products
o Designs for woven products can be supplied as a coloured section/part of the design which contains all the design colours and a full sized outline design in repeat
o Colourways of designs are show as a coloured section/part of the design containing all the design colours
o Digital images are used to speed up our communications and will be sent to client in advance of the artwork required

Terms of business
payment
· 30 days after invoice
· Initial payment in advance of start of work and others staged
· Currencies Euros, US$, GBP
· Terms of business subject to Laws of England